Digital and Print Media
Our Group has over 15 years of experience in the business media segment, and first started its print media business in 2005 with the publication of two lifestyle magazines, 5 Senses and Color Me Pretty. Subsequently, our Group shifted its focus towards B2B media with the publication of SME Magazine and the incorporation of BMI Malaysia to handle the publication business in 2007. Alongside SME Magazine, our Group now owns HR Asia and Capital Asia《资本》, both started in 2009, and the digital-first media brands CXP Asia, Energy Asia and Truth Asia《真相》.
As the readership base expanded and as technology and readership preferences have evolved over the years, our Group has successfully adapted by diversifying its publication business to provide digital publication services to complement its print offerings. To this end, our Group has set up online portals for each magazine, and digital versions of the print magazines are distributed online by Magzster, a digital magazine newsstand. In addition, in 2019, our Group also launched CXP Asia, a digital-first media brand targeting customer experience professional across Asia. The launch of such digital-first media brands was closely followed with the launch of Energy Asia and Truth Asia《真相》in 2020.
The online portals of our media brands provide the advantage of easy access to all the articles and open up new avenues of advertising revenue for our Group by allowing for interactive advertisements such as advertisement banners and moving picture or video advertisements.
Our Group offers advertorial production and advertisement placement services through our digital and print media assets. Content marketing packages are offered through our Group’s digital and print platforms, which include a range of advertisement types such as online banners, customisable advertorials, site takeovers, and special advertisement units. The online portals for and digital versions of the magazines are now a key driver of our Group’s revenue from this segment of this business, although our Group has opted to carry on offering the print versions.
The digital and print media assets have increased our Group’s exposure and extended our reach to a wider audience. Furthermore, by utilising third party social media platforms, we have garnered a strong following. For example, the Facebook pages of our Group now have collectively over 300,000 followers as at
Each of our publications focuses on a different target audience, with emphasis on different markets, industries and topics. As such, advertisements placed in our B2B media publications can be logic-driven and focused on the objectives of the target audience, with detailed product or industry information that aim at building long-term relationships with such specific target audience. In this respect, our range of media publications afford a wide breadth of options for our customers to choose to advertise in, yet not compromise on the depth of their coverage. Each of our publications therefore complement each other with their diverse jurisdictional, industry, trade and business focus.
Besides our print and digital publications, our Business Media segment also includes networking events and forums organised by our Group. Apart from offering an additional avenue and platform for advertisers and companies to market and acquire sponsorship rights, these smaller-scale events assist in facilitating networking and fostering industry connections among professionals in the business community. Our repertoire of events includes the SME CEO Forum, Inspired SME, Future HR and SME Solutions Expo. Companies which purchase our event sponsorship packages not only benefit from increased exposure at these events, but also advertisement spaces in our Group’s print and digital publications. In this manner, our print and digital media publications complement and support our networking events and forums, assisting in increasing the brand awareness and repute of event sponsors among attendees of such networking events in totality.
The SME Magazine was first published by AIC in 2007 and targets SME owners, entrepreneurs and PMEB in Southeast Asia. The publication focuses on providing rich content for the SME business sector, and features articles and content produced by our team of writers and editors, as well as news and articles from reliable syndicated news outlets such as PR Newswire and Media OutReach. A substantial number of the advertisements published in SME Magazine are also made by multinational and public listed companies who wish to reach out to business owners and entrepreneurs.
The print edition of the SME Magazine is published monthly and distributed mainly in Malaysia, Singapore, and the rest of Southeast Asia. Our Group has a variety of distribution channels. In Malaysia, these include MPH bookstores, Borders bookstores, Kinokuniya bookstores, Starbucks coffee outlets, MyNews, and Popular bookstores in Malaysia. In Singapore, the magazine is distributed to airport lounges, hotel lounges and various cafes. The magazine is also distributed at our Group’s exhibitions and conferences.
SME Magazine is also distributed to subscribers across Malaysia, Singapore, Indonesia, Thailand and other Southeast Asia countries. Additionally, a digital version of the print edition of SME Magazine is also distributed by Magzter, a global online magazine hosting platform.
The digital version of SME Magazine accessible at www.sme.asia provides news updates and business intelligence relevant to SMEs, including events and interviews that are exclusive to the digital edition. The SME Magazine website also provides users with access to features and articles and allows users to easily access country-specific news updates pertaining to the SME sector.
HR Asia began in 2009 as a bi-monthly magazine. Similar to SME Magazine, it has been in circulation for more than a decade. HR Asia is primarily targeted at HR professionals and serves as a source of information for best practices and up-to-date HR trends on a global scale. It also encompasses coverage of on-the-ground developments, which helps to contribute to faster and more effective adaptation of decision-making. HR Asia also features content from reliable syndicated news outlets such as PR Newswire and Media OutReach.
HR Asia is presently distributed in Hong Kong, India, Indonesia, Macau, Malaysia, Philippines, PRC, Singapore, Taiwan, Thailand, the UAE, and Vietnam.
Similar to the distribution channels and subscriber-model for SME Magazine, HR Asia is also distributed by our Group’s partners in Hong Kong, Indonesia, Macau, Malaysia, Philippines, PRC, Singapore, Taiwan, Thailand, and Vietnam to its members and at their events, and similarly distributed at our Group’s own exhibitions and conferences. HR Asia also has an online counterpart which not only allows access to the digital publications of HR Asia, but also provides readers with easy access to relevant and country-specific news and industry updates. A digital version of HR Asia is also distributed via Magzter, a global online magazine hosting platform.
Capital Asia《资本》was first published in 2009, and is a digital publication covering a wide spectrum of business and investment topics such as accounting and financial reporting, banking, capital markets, corporate governance, risk management, private equity and real estate, with a focus on the market in PRC. It is also available in print. It features content produced in conjunction with reliable outlets such as PR Newswire and Media Outreach.
Targeted at Chinese-speaking professionals and business people intending to penetrate or invest in the developing PRC market, Capital Asia《资本》 has subscribers from a wide range of industries such as financial products, investment, export and trading, luxury products, intellectual property services and real estate. The magazine is distributed in Malaysia, PRC, Singapore and Taiwan, and in addition, is also distributed by our Group’s partners to their members and at their in-house events. Our Group also utilises its own in-house events to distribute Capital Asia《资本》.
The online portal for Capital Asia《资本》 allows easy access to all of the magazine’s articles, and provides news and information on trends and strategies for savvy investors. The Capital Asia《资本》 website partners with Yahoo! Finance and Growthwire to deliver up-to-date information to its readership. Additionally, the digital version of Capital Asia《资本》 is also distributed via Magzter, a global online magazine hosting platform.
CXP Asia was launched in 2019 as a digital-first media brand. It is targeted at customer experience, marketing, fulfilment and product development professionals. It also serves as a platform to educate and connect customer experience, marketing, fulfilment and product development professionals across Asia. As its name suggests, the articles published on CXP Asia cover news, insights and business intelligence related to customer experience across the globe, with a fundamental objective of promoting better customer experience for businesses and consumers alike. The articles which are presented cover a wide range of industries such as airlines, automotive, food and beverage, and technology.
The CXP Asia portal serves articles written by our Group’s in-house writers and editors, as well as a curated collection of articles written by carefully selected third-party contributors such as PR Newswire and Media Outreach. Articles are published daily. The CXP Asia website also provides access to relevant video content, important reports on industry trends in relation to customer experience and provides information on related events which may be of interest to readers.
Energy Asia was launched in 2020, as our second digital-first media brand. It is targeted at senior management and decision-makers within the Asian energy sector, including oil and gas exploration, processing and trading, clean and renewable energy and electricity generation, transmission and distribution. The articles published on Energy Asia cover news, insights and business intelligence for the Asian energy community, and include both internally generated articles as well as those from carefully selected third-party contributors such as PR Newswire and Media Outreach. The Energy Asia website also provides access to relevant video content, important reports on industry trends in relation to the energy sector and provides information on related events which may be of interest to our audience.Visit Site
Truth Asia《真相》 was launched in 2020 to provide social and economic news and investigative articles to complement our Group’s other media assets. This digital-first and mobile-first online portal focuses on news and articles with potential to become viral and provides companies with an additional avenue to promote their products and services to a digital-savvy audience.Visit Site